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Obviously a book like this cannot be summed up in a few sentences, but let me at least try to paraphrase his central argument. Cox contends that, for the software industry to achieve its own industrial revolution, we need not new technology, but a new economic framework that rewards creation of components in proportion to their use. In a way, he suggests, software production must become more like hardware production - those readers familiar with his earlier work will recognise the Software-IC concept.
In my opinion, the fatal flaw that Brad Cox and others make in their arguments is not that they compare software development to the manufacturing industry, but that they compare it to the wrong part of manufacturing. Software development is more akin to the product design and development phase of industrial production than to the manufacturing. So, while chips are indeed getting ever cheaper and more powerful at an astonishing rate, their development also consumes increasing amounts of time and manpower.
The book is marginally dated (the Internet has moved on considerably since the book was written), and like so many others suffers from insufficient copy editing. However, don't let this deter you; if you have time for a more far ranging book in between keeping up to date with all the latest releases, this one could be a strong contender.