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The structure of this book is good, with 7 chapters describing the different phases and parts of writing an RFP. Even the 60 pages of appendices provide useful templates and checklists; they have a real value, which is not the case in many books. The author repeats himself a bit in some of the chapters. An annoying fact for me was that the chapters do not contain numbered subsections. Only bold headers indicate the subsections.
A strong point of the book is that it makes you think about the process of writing the RFP and the actual text you write. Are the requirements unambiguous, measurable, meaningful and complete? Many important points are explained, many of which you might not think if you are new to writing RFPs.
By writing your RFP in a very structured way, you facilitate yourself in the evaluation of the bids you receive. The resulting proposals are more likely in a format that you require. The first step is RFP Planning and Preparation. When you write the Administrative Requirements section, you explain the process of bidding and the selection procedures your company is going to follow. An important section in an RFP is of course the Technical Requirements section. One must make sure that the person who writes a bid can easily make a distinction between the specifications and the requirements. In the Management Requirements Section you invite the suppliers to describe their experience in managing projects and in the pricing section you try to invite the supplier to quote his prices broken down, so you can easily compare the prices between the different suppliers.