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        <title>ACCU  :: The Proposal from Centaur Communications Ltd</title>
        <link>https://members.accu.org/index.php/articles/876</link>
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<div class="xar-mod-head"><span class="xar-mod-title">Journal Editorial + CVu Journal Vol 11, #3 - Apr 1999</span></div>

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   <h1><strong>Title:</strong>&nbsp;The Proposal from Centaur Communications Ltd</h1>
<p><strong>Author:</strong>&nbsp;</p>
<p>
<strong>Date:</strong> 09 April 1999 13:15:30 +01:00 or Fri, 09 April 1999 13:15:30 +01:00</p>
<p><strong>Summary:</strong>&nbsp;</p>
<p><strong>Body:</strong>&nbsp;<div class="section" lang="en">
<div class="titlepage">
<h2><a name="d0e20" id="d0e20"></a></h2>
</div>
<p>I am going to devote this editorial to the proposal from Centaur
Communications Ltd (CCL for short) that was announced via our
mail-lists in mid-February. Please read this carefully and if you
have an opinion please send it to me (in my office as Chair of
ACCU) as soon as possible. While it would be possible reserve
objections until the Committee's recommendation is voted on at the
AGM such a delay could have serious repercussions to any future for
ACCU.</p>
<p>Let me explain that a little further before detailing CCL's
offer. As I am not in a position to continue as the unpaid editor
and general dogsbody of C Vu beyond the end of this year (at the
very latest) the continued publication of C Vu (the single most
important deliverable from the perspective of many members) in its
current form is under serious threat. Despite extensive discussion
by members on a dedicated mailing list no clear way forward has
been offered. Lots of discussion as to content and organisation of
ACCU periodicals but nothing that attacks the fundamental problem
of production.</p>
<p>Production of a periodical requires many skills. To start with
suitable content has to be acquired. Without the efforts of a
number of members that would be a serious problem. The content then
has to be assembled, copy-edited and laid out for printing. Page
masters have to be produced for the printers. Currently all these
tasks are undertaken in house by the editors of C Vu, Overload and
CAUGers. Most of these jobs are not ones for which any of us have
any training. I know that the editor of Overload would feel much
happier if he could just deliver technically checked content to
someone else for completion.</p>
<p>At the moment we pay commercial organisations for printing
(Parchments) and distribution (Able Types). We also pay Southfield
Microcomputer Support Services (my trading name) for duplication
and distribution of the C Vu disk. In other words we are quite
reasonably employing specialists for several tasks.</p>
<p>In the conference area we have, by informal agreement, been the
principle sponsors and content providers for 'The C/C++ European
Developers' Forum' which is run by Parkway Gordon/Research. In
exchange for this sponsorship and help they offered our members a
substantial discount. One minor irritant I have had with the
conference title (which, like the title of this publication, I did
not choose) is that it lacks any ACCU branding. Perhaps that is a
reason why it has not generated the flood of new members that I
would have hoped for. As Parkway Gordon/Research were taking the
commercial risks they also took any and all profit. In other words,
the event was theirs even though we provided maximum support. Of
course, realistically, without our sponsorship they had a dead
event.</p>
<p>Another factor that you need to be aware of is that ACCU is
legally an unincorporated organisation. That means that the
Officers, Committee and general membership are legally responsible
for such things as tax and adherence to employment laws. This means
that we have to be very careful. If ACCU employs someone there are
legal implications which sane people would want to avoid. That
would be a good reason for paying printers to print our
publications rather than setting up a print-shop and employing
someone to run it on a part time basis.</p>
<p>Enough background.</p>
<p>Just before Christmas James Bennett (a CCL manager whose job
title is 'Publisher' and who is responsible for several
publications including EXE Magazine) approached me to discuss ways
that CCL might help ACCU now that I was stepping down as editor.
They recognised, as could anyone, that finding a replacement with
even my range of mediocre publishing skills was unlikely. They also
felt strongly that given ACCU expertise and my contacts they could
produce a better-organised conference event and pay the major
speakers appearance fees. They made it clear that they did not want
to change the content of any of our publications nor to change the
technical content and pricing philosophy of conferences sponsored
by us. However they did want to improve the presentation of our
periodicals and run conferences that were strongly branded as ACCU
ones. Even at this preliminary stage they were clearly stating that
they did not want to take over our publishing activities</p>
<p>My first reaction was to raise the issue of our current
suppliers and commercial partners. As we had already decided to
discontinue the C Vu disk as of the end of the current volume of C
Vu, that was not an issue (anyway, I do not make a profit from
that). Our printers and distributors welcome our business but they
do not rely on it. That left Parkway Gordon/Research, which is a
small family business, run by a husband and wife and a couple of
employees. I insisted that any offer must include consideration for
them because of the work they had invested in the Developers' Forum
which event would not be viable without continued ACCU support
(please remember that neither ACCU nor I have ever received any
payment for the work and support we provided, nor have we ever
entered any agreement to provide that support.)</p>
<p>After several weeks of discussion and mutual exchange of
information CCL presented a proposal to your Committee which can be
summarised as follows:</p>
<div class="orderedlist">
<ol type="1">
<li>
<p>For a fee of &pound;1000 per combined issue they would undertake
all the publication process from after the acquisition of content
providing that ACCU provided a properly paid part-time production
editor to work with them in delivering the final product. C Vu and
Overload would be distributed together with Overload bound into the
same cover for those that subscribe to both publications. All
content and copyright to remain in ACCU control.</p>
<p>Note 1: currently producing and distributing an issue of C Vu
and of Overload costs us something in excess of &pound;3000 so
paying someone to produce a combined issue would not adversely
impact our funds.</p>
<p>Note 2: the above cost would be subject to annual review,
however we could always revert to our current method. If we put
production of C Vu/Overload out to an ordinary commercial contract
we would be looking at an annual charge in excess of &pound;40000.
CCL are not interested in C Vu/ Overload as a profit centre (though
if it became really successful, i.e. there was a very substantial
growth in ACCU membership, they could recover costs through
advertising -- however remember that any time they went further
than we liked we could always revert to the way we currently
produce these periodicals). Currently plans are to provide
advertising on the inside front cover and on the inside/outside
back cover. I do not think we should have any problem with this. As
the editor of C Vu I would have been happy to accept up to 25% of
the space allocated to advertising.</p>
</li>
<li>
<p>They acquire the rights to organise conferences based on our
sponsorship and with content provided by ACCU. They would undertake
to administer the events and follow pricing guidelines for members
that would retain a considerable element of low cost (under
&pound;100 per day), would provide special preferential rates for
members under financial hardship (e.g. students). These would be in
addition to discounts offered to members (and EXE readers). They
would add a strong ACCU (coupled with EXE) branding to the event.
International class speakers would be paid generous appearance fees
(I am not a liberty to discuss these, but please accept my word
that by conference world standards they are generous). Of course
speakers still developing a reputation (in other words the young
future Kevlin Henneys), or with a commercial interest should not
expect more than the currently offered expenses and free conference
attendance.</p>
<p>The one (entirely reasonable) contractual requirement is that
CLL would have first refusal on any future conference events we
elect to organise or have organised on our behalf.</p>
</li>
<li>
<p>For the next two years Parkway Gordon/Research would be offered
a generous consultancy fee for access to their conference
databases. Again, I cannot reveal the amount involved but I have
conferred with a number of independent advisors who all tell me
that the amount is indeed generous for an event whose organiser
claims has never made a profit.</p>
</li>
</ol>
</div>
<p>Please note that none of these proposals take control away from
ACCU. Indeed the CCL proposals have been deliberately drafted to
leave control in our hands. We will retain control of content and
copyright for material in our publications. We will be major
partners in developing conferences. I am confident (remember that I
have written a column in EXE Magazine for eight years) that those
involved on the CCL side take very similar views for commercial
reasons to those we hold for idealistic ones. They could have
offered to publish C Vu/Overload for &pound;3000 per combined issue
and have paid a part-time production editor to do the work, but
that would have made the last line decision on content theirs
rather than ours. The publication proposal is also drafted so they
are delivering a product (distributed publications) for ACCU. Of
course we would be happy for them to use extra issues to promote
ACCU but they will not have a right to sell our publications for
their commercial gain.</p>
<p>There is a long-term advantage to contributors to our
publications in that, as they reach maturity as technical writers,
they will be noticed by the editor of EXE Magazine and may, from
time to time, get paid commissions (you don't get rich that way but
every little bit helps)</p>
<p>I hope that I have not distorted anything in the above. Please
write, phone or email me if you have any doubts (or better still
complete and post the insert in this issue). The preferred
mechanism is through the accu-changes@accu.org mailing list as this
allows other interested members to learn of your opinions. As
always, if you hold strong opinions you should make every effort to
attend the AGM (April 17) and put them before your fellow members
in debate on the Committee motion you will find elsewhere in this
issue. If you cannot attend the AGM you can provide a written
statement. We do not have a mechanism for absentee voting but I
know that your fellow members will ensure that your opinions are
not ignored.</p>
<p>I am sure your Committee will very much welcome positive
endorsement of their actions if you think that appropriate. It
would be unfortunate to learn only of the negative opinions.</p>
<p>For your convenience you will find a coloured insert in this
issue of C Vu which you can complete and return to me. It would be
helpful if as many members as possible could take the time (and the
cost of a stamp) to respond. This is not a strict postal vote (we
do not have such a mechanism) but it is advisory to your Committee
so they can proceed in confidence that the membership approves.</p>
<p>Finally, may I again emphasise that this is not a change of
direction for ACCU. It requires no constitutional changes. It is
simply a logical step forward and one that has only been made
possible because of the high regard that ACCU has earned in the
commercial world. No sane commercial organisation would want to
destroy the very thing that they find valuable. What I find
particularly exciting is that developing conferences in partnership
will allow us to make a real difference to the Software
Engineering/Developers conference world. If we get it right (and I
believe we will) we will set standards for others to aspire to.</p>
</div>
</p>
<p><strong>Notes:</strong>&nbsp;</p>
<p><em>More fields may be available via dynamicdata ..</em></p>
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