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<div class="xar-mod-head"><span class="xar-mod-title">Project Management + Journal Editorial + Overload Journal #43 - Jun 2001</span></div>

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   <h1><strong>Title:</strong>&nbsp;Editorial</h1>
<p><strong>Author:</strong>&nbsp;</p>
<p>
<strong>Date:</strong> 26 June 2001 17:46:06 +01:00 or Tue, 26 June 2001 17:46:06 +01:00</p>
<p><strong>Summary:</strong>&nbsp;</p>
<p><strong>Body:</strong>&nbsp;<div class="sect1" lang="en">
<div class="titlepage">
<h2><a name="d0e20" id="d0e20"></a></h2>
<h3>Economical Thoughts</h3>
</div>
<p>I've always been interested in economics. My brother, rather
uncharitably, says I've always been interested in money. If it
hadn't been for my inability to string together a dozen misspelled
words into a sentence I probably would have taken a degree in
economics or business instead of computer science. However, my
interest has lingered, and been reapplied.</p>
<p>Economics is hard to define, beyond that which economists think
about. Most succinctly it might be expressed as the allocation of
scarce resources, and the distribution of their product. Engineers
mostly address the allocation of scarce resources. Marketing,
sales, and business development specialists deal with the
distribution of the product of those resources.</p>
<p>Engineers make economic decisions every day. There are
alternative solutions to every problem, and many factors in
deciding between them. Some technical: correctness, extensibility,
reliability, performance, and scalability. Some economic: build or
buy, sub-contract, or re-factor existing code. Typical questions
from project management are: How much risk does each solution
introduce to the project? Are there complementary actions that
would mitigate that risk? Should we just make it work for now, and
try to get it redone later? Should we build a generic solution that
can be applied to variants of this problem? What other tasks are
dependent upon the successful completion of this task? Which
engineers could easily complete this task, and which engineers are
actually available to work on it?</p>
<p>An engineering team enters into a contract with the product
definition team to deliver a specified product, consuming a certain
amount of resource. The resources consumed by a software
engineering project are mostly intangible, being the time of
professionals with a certain breadth and depth of skill. Tangible
resources, such as a comfortable office space, machines, and tools,
are less significant. In economic theory these resources are known
as capital. The engineering brains are intellectual capital, and
their environment is physical capital. Both of which can be bought
with financial capital.</p>
<p>The reason that my thoughts recently have turned to economics,
rather than software engineering, is that the economic climate in
Silicon Valley has changed. For the past few years the scarce
resource has been intellectual capital, now it has returned to
being financial capital.</p>
<p>The technology stock market boom of the past five years made
huge amounts of financial capital available incredibly cheaply.
Venture capitalists, the gatekeepers of financial capital for
startup companies, were fighting over each other to invest larger
and larger sums. As the cost of capital tended towards zero the
large infrastructure vendors extended cheap credit with lenient
terms to the startups in return for stock. For example: Lucent
extended $10bn in credit to telecom dotcoms. Intel took equity
stakes in 450 of its customers, which at its peak was worth $10bn.
Now its books don't look quite so good. BT overextended itself to
win 3G licenses and have had to oust their CEO, cancel their
dividend, sell their valuable foreign holdings, and ask their
shareholders to stump up five billon pounds to pay down their
debt.</p>
<p>The collapse of the technology stock sector has snapped the cost
of capital back to traditional levels. The existing venture capital
funds have been crushed, and the new funds are being held on the
sidelines until the debris settles.</p>
<p>Large companies are refocusing their businesses, taking the
opportunity to clear out some of the dead wood and fat that they'd
taken on in the boom.</p>
<p>Small companies, seeking their seed or first rounds of funding,
are having some success. A couple of million dollars is still small
change to the VCs, and the chance to be in at the ground floor of
the next big thing is too tempting for them to miss out on.</p>
<p>The beginning of the downturn was generally regarded with
disappointment, but also with some relief that the madness was
finally over. The daily commute in and around San Francisco and San
Jose has eased significantly. The proliferation of unviable
businesses had soaked up valuable resources causing a scarcity of
office space, and engineering and management talent. But the
downturn always cuts deeper than you'd like. Some perfectly
reasonable businesses are struggling through capital
starvation.</p>
<p>Medium sized companies that were raising their capital by
spinning a visionary yarn were brought up short when the game
changed. Those funded in 1999 and 2000 are having a very hard time
raising their 2nd or 3rd rounds. Up until December last year
company officers were being pushed to spend heavily to gain first
mover advantage and to grow employee headcount. They've burnt
through $30m shooting for the moon and have few real customers to
show for it. Asking the venture capitalists for another $20m on
blind faith doesn't fly any more. The only thing that counts now is
real revenue from signed, deployed, and referencable customers.</p>
<p>As engineers we love the invention, design, and implementation
of new things, but what it takes to get those things built requires
an appreciation of economics. Spare a thought for the economics of
engineering. From the microeconomics of your engineering team; to
the macroeconomics of who is paying for your project and why.</p>
</div>
<div class="bibliography">
<div class="titlepage">
<h2><a name="d0e46" id="d0e46"></a>Background</h2>
</div>
<div class="bibliomixed">
<p class="bibliomixed">'Startup', Jerry Kaplan, Penguin.</p>
</div>
<div class="bibliomixed">
<p class="bibliomixed">'The nudist on the late shift', Po Bronson,
Broadway.</p>
</div>
<div class="bibliomixed">
<p class="bibliomixed">'Introduction to Economics', John Craven,
Blackwell.</p>
</div>
<div class="bibliomixed">
<p class="bibliomixed">'The New New Thing', Michael Lewis,
Penguin.</p>
</div>
<div class="bibliomixed">
<p class="bibliomixed">'Crossing the Chasm', Geoffrey Moore, Harper
Perennial.</p>
</div>
</div>
</p>
<p><strong>Notes:</strong>&nbsp;</p>
<p><em>More fields may be available via dynamicdata ..</em></p>
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